True beauty is kind.

vegan & cruelty-free makeup and beauty products

  • Rare Beauty Tinted Lip Oil

    Rare Beauty Tinted Lip Oil

  • Merit Signature Lip Lipstick

    Merit Signature Lip Lightweight Lipstick

  • Fenty Beauty Contour Skinstick

    Fenty Beauty Contour Skinstick

Vegan & Cruelty-Free Makeup Brands You’ll Love

  • Affordable, accessible and entirely vegan and cruelty-free, E.L.F is a brand worth trying. My favourite E.L.F products include: their putty blushes, any of their eyeshadows and their viral Halo Glow Liquid Filter. Available online, but also likely at your local drugstore or pharmacy.

  • Founded by Selena Gomez, Rare Beauty is more than a celebrity makeup brand. All their products are vegan and cruelty-free, and without a doubt, the best products I have ever used.

  • Entirely vegan and cruelty-free, Merit is the perfect makeup brand for those of us who well… don’t really know how to makeup (hi, that’s me)

    Their elegant formulas are mistake-proof, making it the perfect brand for those of us who love a low maintenance makeup routine. Shop Merit Beauty.

  • 100% vegan and cruelty-free. While I have not tried this brand personally, my makeup artist friend said this is the best foundation available, hands down. If you’re a foundation wearer, give it a try! This brand was founded by Lady Gaga.

  • Or should we call it Oat Milk Makeup. Ha…haaaa.. ok, bad joke.

    Milk Makeup is a 100% vegan and cruelty-free brand adored by makeup lovers and celebrities. Available at Sephora, their most talked about products include their Setting Spray and their Bronzing Stick.

  • EcoTools is a vegan makeup brush brand. I have had my EcoTools for years, and they stand the test of time. Available online, but also likely at your local drugstore or pharmacy. Why oh why would we ever use animal hair?